Building A Greater West!

Building A Greater West!

We’d like to add a small page around FGW’s interesting use of PR. Let’s take a quick look at the #greaterwest campaign, where £7.5Bn is being invested in the rail network. Building a Greater West! FGW logos everywhere! Great Greater Greatest West! Except, it’s not FGW’s money! The money they’re “investing”? That’s the same proportion of money you pay every day for a ticket! Yes indeed, a case of interesting marketing! It’s Network Rail’s money! That you, and I, as passengers, and taxpayers are paying!

Take a quick look, and see if you can spot who’s bringing in the investment. No cheating by looking at the small print! The very small print!

However, if FGW would like to take credit for #GreaterWest, we’re more than happy to help!


Can so many customers have mis-read the #GreaterWest publicity?

Need more clues?


Don’t be silly! Even the posters with few words and no Network Rail logo make it very clear! Don’t they?


It seems everyone has mis-read the publicity!


Even Private Eye, with its studious editor and sub-editor mis-read the #GreaterWest publicity!


https://twitter.com/garspaceman/status/462957238899200002


https://twitter.com/wdhawes/status/459611075764568064


Whoops!


So, money that was already going to Network Rail, is still going to Network Rail? Interesting advertising strategy, First Great Western! #GreaterWest

Let’s see what #GreaterWest will bring!


Due to FGW’s mis-prediction of number of First Class passengers several years ago, resulting in lots of empty First Class carriages because the economy collapsed! Even though that work is underway, and First Great Western recognises the overcrowding problem (despite insisting it’s not a problem), there’s no additional push to declassify First Class carriages more often until the work is finished!


We’d have possibly worked a little harder on stopping trains from breaking down! At least passengers will be able to complain much more quickly!


This may be good! So more staff at Bristol, Reading, and London Paddington!


Our collective nose twitched at this, given that FGW actually manage so few stations! Perhaps the money will be spent on mop buckets to collect rain water from leaking roofs!


This is great news! Assuming the trains don’t break down, and there is sufficient room on board.


FGW is investing in car parks? Talk about diversifying a portfolio! Pop up restaurants and car parks!

Back to your thoughts!

Building A #GreaterWest!

Building A #GreaterWest!


https://twitter.com/PhilTaylor_/status/458674371465580544


https://twitter.com/aeonzs/status/469410213347737601
https://twitter.com/Craig_Cox/status/474549146515673088


Course not!


Same as it ever was, a percentage of ticket sales! It’s taxpayer money! That’s marketing for you!


Just look at the huge Network Rail logo! You can’t see it? Try harder! #GREATERWEST!


There’s our friend, the #GreaterWest poster, lurking behind!
https://twitter.com/mthomuk/status/474248411882213377


None! :) Just the usual ticket payments to Network Rail! When did that ever get in the way of a good #GreaterWest campaign!

Building A #GreaterWest!

Building A #GreaterWest!


https://twitter.com/cheekychambers/status/564399241855246337


How Great is the #GreaterWest? Pretty Great!

Building A #GreaterWest!

Building A #GreaterWest!


https://twitter.com/EvilTwinsy/status/582431058991423488
https://twitter.com/EvilTwinsy/status/582445245767483392


Building A #GreaterWest!

Building A #GreaterWest!


Building A #GreaterWest!

Building A #GreaterWest!


If this is Building A Greater West, Network Rail are probably very happy their logo has been sidelined from the First Great Western marketing!


Building A #GreaterWest!

Building A #GreaterWest!


NoFi LoFi WiFi!

A Greater West has a Greater WiFi!


Building A #GreaterWest!

Building A #GreaterWest!


https://twitter.com/cheekychambers/status/596563114008653824
https://twitter.com/cheekychambers/status/596570550442565632

A #GreaterWest Is A Social West!

A #GreaterWest Is A Social West!


https://twitter.com/EvilTwinsy/status/606351450629894144


https://twitter.com/EvilTwinsy/status/638761057775951873

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